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PRAISE FOR EVERY PURCHASE MATTERS
“Fair Trade has done more than any other movement to improve the lives of the people who make our favorite products. Paul Rice has written the fascinating story behind Fair Trade, and shows us why, indeed, Every Purchase Matters. Read this book!”
Dan Buettner
Founder, Blue Zones
#1 New York Times–bestselling author and Emmy award winner
Author Paul Rice with Roberto Serna, a coffee farmer in from Manizales, Colombia. Learn more about Paul.
We all have the power to change the world through the products we buy. This simple premise has driven the growth of the conscious consumer movement for decades. In response, companies are developing a profitable business case for responsible sourcing and sustainable products. Today, the macro-trend toward sustainability and “conscious capitalism” is undeniable, representing a seismic shift in how our products are made, sourced, and consumed.
In Every Purchase Matters, Paul Rice reveals how Fair Trade has been a unique learning laboratory for this fundamental evolution of business and society. As the founder and former CEO of Fair Trade USA, Rice calls on the close relationships he cultivated over the last 40 years with farmers, activists, and business leaders. These pioneers of ethical sourcing share their rich stories of success and failure, lessons learned, and their extraordinary impact in communities around the world.
THE DEFINITIVE STORY OF RESPONSIBLE SOURCING
About the book
PRAISE FOR EVERY PURCHASE MATTERS
“At Madewell and J.Crew, we are committed to caring for all of our people, including those across our global supply chains and in the communities where we operate. Fair Trade gave us a chance to lean into this important work—because it proved that doing good is good for business. Every Purchase Matters will show other companies how they, too, can take that next step—and that they should take it as soon as possible.”
Libby Wadle
CEO, J.Crew Group
Apparel industry thought leader