Fair Trade USA Founder,
Bestselling Author,
Award-Winning Speaker,
Movement-Builder.

Meet Paul

Paul Rice founder of Fair Trade USA and author of Every Purchase Matters

Paul Rice is an award-winning social entrepreneur and the founder and visionary behind Fair Trade USA, the leading certifier of Fair Trade products in North America. Paul has been named Ethical Corporation’s 2019 Business Leader of the Year and has been recognized four times as Social Capitalist of the Year by Fast Company magazine. He’s also a recipient of the prestigious Skoll Award for Social Entrepreneurship, the World Economic Forum’s Social Entrepreneur of the Year, and the Ashoka Fellowship. He has spoken at the Clinton Global Initiative, Conscious Capitalism CEO Summit, TEDx, and numerous universities and conferences around the world.

Learn more
Cover of Every Purchase Matters book by Paul Rice

“…intriguing and engaging.”

Library Journal

Insights and inspiration for everyone who cares about people and the planet

In Every Purchase Matters, Paul Rice, the founder and former CEO of Fair Trade USA, shows us how every business and every consumer has the power to make a positive, sustainable difference in our world.

Donate a book
Amazon
Barnes & Noble
Bookshop.org

Donate a copy of Every Purchase Matters

We’ve partnered with Worthy Books so you can purchase a book to be directly donated to libraries or other non-profit organizations to inspire a new generation of conscious consumers.

Donate a book

“A phenomenal read, with so many wonderful stories and lessons from the leader who built the Fair Trade movement. Paul Rice reimagined a more sustainable approach to how products are sourced, making it easier for us all to care for farmers, communities, and the land. Whether you’re a conscious capitalist or a concerned consumer, this book is a must read.”

John Mackey
Co-founder and former CEO, Whole Foods
New York Times-bestselling author of Conscious Capitalism

More praise for the book

News & Media

Noteworthy Features & Highlights

Fair Trade Founder Paul Rice on What U.S. Businesses Lose in a Trump Trade War

Read more

In this podcast, Motley Fool co-founder David Gardner hosts Paul to discuss how trade can be more effective than aid in improving the world's economic issues.

Listen now

Paul joined the hosts of The Conscious Capitalists video podcast to discuss the importance of long-term thinking in responsible business.

Watch now

As Seen In

Speaking

Responsible Sourcing, Conscious Capitalism, Environmental Stewardship, and Business Leadership

I speak to stakeholders, organizations, and business leaders on how to connect purpose with impact, stewarding a more sustainable and equitable tomorrow.

Learn More