“…intriguing and engaging.”
Library Journal
Insights and inspiration for everyone who cares about people and the planet
In Every Purchase Matters, Paul Rice, the founder and former CEO of Fair Trade USA, shows us how every business and every consumer has the power to make a positive, sustainable difference in our world.
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ABOUT THE AUTHOR
Paul Rice
Paul Rice is an award-winning social entrepreneur and the founder and visionary behind Fair Trade USA, the leading certifier of Fair Trade products in North America. Paul has been named Ethical Corporation’s 2019 Business Leader of the Year and has been recognized four times as Social Capitalist of the Year by Fast Company magazine. He’s also a recipient of the prestigious Skoll Award for Social Entrepreneurship, the World Economic Forum’s Social Entrepreneur of the Year, and the Ashoka Fellowship. He has spoken at the Clinton Global Initiative, Conscious Capitalism CEO Summit, TEDx, and numerous universities and conferences around the world.
EVERY PURCHASE MATTERS
The rich, untold journey of Fair Trade and its significance for us all
Author Paul Rice with tomato farmer Roberto Ramirez in Sonora, Mexico
Through powerful storytelling by movement insiders, Every Purchase Matters reveals the surprising insights and lessons learned from the effort to make products more sustainable. It delivers a fascinating and persuasive case for responsible sourcing, conscious consumerism, and the impact we each can have through our purchasing decisions. This is a book of hope and a call to action.
PRAISE FOR EVERY PURCHASE MATTERS
“A phenomenal read, with so many wonderful stories and lessons from the leader who built the Fair Trade movement. Paul Rice reimagined a more sustainable approach to how products are sourced, making it easier for us all to care for farmers, communities, and the land. Whether you’re a conscious capitalist or a concerned consumer, this book is a must read.”
John Mackey
Co-founder and former CEO, Whole Foods
New York Times-bestselling author of Conscious Capitalism
Why every purchase matters
Trade not Tariffs: Why Every Purchase Matters in a Changing World
See Paul in conversation with award-winning journalist Priya David Clemens at the Commonwealth Club World Affairs of California on April 29, 2025. They’ll discuss his critical account of the past, present, and future of conscious capitalism—the change it has wrought in the world and the potential it still has to confront our greatest challenges.
Tuesday, Apr 29 • 5:30 PM PDT
The Commonwealth Club World Affairs of California
San Francisco, CA
